SensorTower-金融服务行业2026年数字支付与移动钱包市场报告：用户增长与广告策略-260815

研报摘要

数字钱包依然是全球规模最大的金融服务细分品类之一

根据Sensor Tower应用表现洞察，2025年数字钱包与P2P支付应用的总下载量已突破18亿次，同比增长3%。该细分品类的庞大体量与持续增长，反映出全球用户对移动支付体验及更广泛数字金融服务的需求仍在持续提升。

2025年，数字钱包与P2P支付约占全球金融服务类应用总下载量的22%，成为全球第三大金融服务细分品类。它与银行应用、信贷与金融服务应用共同构成了全球金融应用生态系统的核心支柱，也进一步凸现了移动端支付体验在日常金融活动中的重要性。

研报全文

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